Who We Are

Bluei is a trusted Mobile Accessories brand, backed by over 35 Years of expertise in the electronics industry.

The journey began in 1988 with the establishment of Chopra TV Corner in Ratia (a small town in Haryana). Founded by Mr. Ashok Chopra and Mr. Satish   Chopra, the vision was to bring the latest high-quality Electronic Appliances to the community, backed by exceptional customer service. The outlet quickly gained popularity by offering a wide range of products at affordable prices, earning trust and recognition in a short time.

Building on this success, Chopra Electronics was established in 1999 under the guidance of Mr. Ram Chopra, marking a significant milestone in strengthening the family’s presence in the Electronics Industry.

With the evolving technology landscape, the company took a strategic step forward by establishing a new business venture in Delhi 2003, offering a wide range of Mobile Repairing Tools,advanced Software Solutions, and high-quality Spare Parts under the leadership of Mr. Rajesh Chopra. This expansion not only strengthened the company’s presence in the growing Mobile Industry but also established a strong foundation built on technical expertise, product reliability, and customer trust.Further building on this solid industry base, the Bluei brand was launched in 2009 with a vision to deliver innovative, high-performance, and affordable Mobile Accessories.

The expansion further included Security Cameras and Surveillance Solutions under the guidance of Mr. Vanjul Chopra, reinforcing the company’s commitment to advanced and reliable Technology Solutions.


Strengthening its position in the Consumer Technology market, Bluei entered the Mobile Accessories segment with a complete lineup in 2012 under the leadership of Mr. Akhilesh Chopra, offering a wide range of Modern Gadgets designed for everyday digital lifestyles, along with Innovative Audio and Technology Products supported by Fast-Charging Solutions. This expansion significantly strengthened the brand’s presence in the market, enabling it to reach a wider audience while upholding high standards of quality and reliability.

Driven by innovation and strong in-house manufacturing, Bluei expanded its portfolio to include products such as Speakers, Earbuds, Chargers, CCTV Cameras, and Computer Peripherals, establishing a strong presence in the Indian market.

Today, under Mr. Rahul Chopra’s production leadership and Mr. Sujal Chopra’s
marketing vision, Bluei continues to strengthen its capabilities while delivering
reliable, high-quality, and user-focused Technology Solutions.

With a 35+ Year Legacy, a team of more than 250 Professionals, and a strong network of over 110,000 Touch Points, Bluei continues to grow as a trusted name in Technology Distribution and Mobile Accessories. Driven by innovation, quality, and Customer Satisfaction, the brand remains committed to enriching people’s lifestyles through advanced technology and reliable products.

 

message From Our Director

Mr. Akhilesh Chopra

Managing Director

Powering your world with innovation, style, and seamless connectivity.

Bluei — Building Experiences, Not Products

In today’s fast-paced digital world, connectivity isn’t a luxury—it’s a way of life. At Bluei, we don’t just keep up with the technology; we lead with purpose, innovation, and passion.

Under the visionary leadership of Mr. Akhilesh Chopra, our journey centers on a clear mission: crafting mobile accessories that seamlessly blend cutting-edge technology, sleek style, and unbeatable reliability. His forward-thinking approach and unwavering commitment to excellence inspire us to innovate relentlessly and exceed every expectation.

Mr. Akhilesh Chopra believes true growth stems from consistency, quality, and the courage to think differently. This philosophy fuels every Bluei product—from Chargers and Earbuds to Power Banks—and every customer experience we deliver.

At Bluei, we’re not just building mobile accessories. We’re enhancing lifestyles, empowering connections, and shaping the future of smart living.